YAT PIT FASHION LIMITED

YAT PIT FASHION LIMITED is a Hong Kong based fashion brand founded in 2015 by designers Jason Mui and On Ying Lai. The brand is inspired by Chinese tradition and culture, with the aim of reinterpreting Chinese dressing with a contemporary approach. Their collections reinterpret traditional elements, such as using Chinese calligraphy for the design, and incorporating elements of ancient dressing. Their combined vision is to create a new expression with classic Chinese dressing, to build a new dialogue that can be understood for today. The brand's design philosophy includes a touch of humour and imperfections. The brand's SS25 collection is inspired by Eastern calligraphy and displayed at ComplexCon with AR virtual try-on and instant ordering. Their aim is to create clothing that will help the audience to reconnect with Chinese tradition and culture.