HUICHENG INT'L FAR EAST LIMITED

HUICHENG INT'L FAR EAST LIMITED, also known as 匯成國際控股有限公司, is a high-growth company based in China that focuses on the design, production, marketing, and sale of menswear. They operate multiple internationally recognized brands, primarily targeting middle-to-high-income consumers with a variety of men's casual wear, including gentlemen's casual, outdoor casual, leisurewear, and accessories. The company has a significant presence in China with retail points in major cities like Beijing, Shanghai, Chengdu, and Shenzhen, as well as in other cities. Their operations include licensed brands like Santa Barbara Polo & Racquet Club. They also own the rights to brands like London Fog, Zoyoek, MCS, Henry Cotton's, and Marina Yachting in the Greater China region. The company emphasizes product design and style and outsources much of its production to minimize costs, although they do have a production facility in Dezhou, Shandong Province.